Posts Tagged ‘windows phone’
Nimbuzz, who recently surpassed the 150 million worldwide users mark, just released it’s mobile messaging app for Windows Phone 8, capitalizing on the new phones adoption in global markets. The majority of Nimbuzz users are in emerging markets, and the company has become a major player in the space along with WhatsApp, Skype, GroupMe and others as noted by Tuesdays TechCrunch article.
The Nimbuzz app takes advantage of Windows Phone’s OS increased native language support, and the new version is available in English, Spanish, French, German, Italian, Dutch, Portuguese, Russian, Hindi and Arabic. The cross-platform messaging app allows users to message, video, call, and share data with others for free over wifi connections.
The company claims to be clipping along with 210,000 new registrations daily, and the Windows Phone 8 app comes at a time when it’s partner, Nokia, looks to expand the reach of it’s Lumia portfolio worldwide. "As Nokia expands the reach of the Nokia Lumia portfolio, the reach of Nimbuzz also increases", notes Bryan Biniak, VP and General Manager of Global Partner and Application Development for Nokia.
The Windows Phone 8 version of Nimbuzz supports locked screen notifications, communication alerts and customizable Live Tiles, which are unique to the Windows Phone’s OS. Users can choose a small tile or larger tile to display on their home screen, which flips between content and lets users choose to either join a chat or view it later. There is also an option to allow the Live Tiles to visually alert users to the number of new unread messages.
"As the early pioneer in mobile messaging, Nimbuzz has witnessed an increasing choice by consumers to use messaging apps for communicating on their mobiles," said Vikas Saxena, Nimbuzz CEO. "Windows Phone as a mobile platform continues to gain traction around the world and our 150 million and counting customers can upgrade to a Windows Phone device knowing their favorite messaging app is available."
In addition to the Windows Phone 8 version, Nimbuzz is also available on Android, iOS, Symbian, J2ME in addition to both Windows and Mac desktops.
Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …
Microsoft has set dates in 2014 for the end of mainstream support for both Windows Phone 7.8 and 8.
The company will cease support for 7.8 on Sept. 9 and for 8 on July 8. Both of the end dates are based on 18-month life cycles for the products.
The news does not mention upgrades for either version of the operating system but does offer a bit of information on updates. Microsoft said it will continue updates, including security updates, but adds that the distribution of updates may be controlled by the carriers or OEMs.
Windows Phone 8 launched late last year and 7.8 was made available earlier this year as an upgrade for customers using Windows Phone 7.
In its three-month study ending in November 2012, Comscore found Microsoft controlling three percent of the U.S. mobile OS market share.
[More from BGR: 4.5-inch polycarbonate iPhone rumored for 2014 launch]
The device, which is known internally as the “HTC Tiara,” is said to be equipped with a 4.3-inch WVGA display, a 1.2GHz dual-core Snapdragon processor and an 8-megapixel rear camera. Other specs include 1GB of RAM, 8GB of internal storage, a 1.2-megapixel front-facing camera and an 1,800 mAh battery.
[More from BGR: BlackBerry 10 browser smokes iOS 6 and Windows Phone 8 in comparison test [video]]
The Tiara will reportedly be one of the first devices running the latest update to the Windows Phone 8 platform when it launches in mid-May.
This article was originally published on BGR.com
And that brings us to the biggest issue that currently faces the Windows Phone: Android and iOS are simply too big to fail right now. Microsoft will not be able to compete on price with Google, and despite an innovative new design strategy, will struggle to match Apple’s “cool” factor. Microsoft certainly has compelling features in its Windows Phone product, but it simply doesn’t have the third-party support or user base that will attract customers and app developers to the platform. Therefore, this becomes a self-perpetuating problem for the OS: it is a huge gamble to invest in the phone until many others have done so, yet failing to invest means that it will continue to struggle. Ultimately, businesses should be aware that, at least at this stage, adopting the Windows Phone would be a gamble with somewhat long odds.
At an individual level, the Windows Phone offers an attractive alternative to the incredibly popular Android and iOS phones. But from a business perspective, it is difficult to recommend the Windows Phone primarily due to its uncertain future and the fact that it just doesn’t have the support that the major smartphone OS developers have. There is simply very little in the way of advantages offered by the phone to counterbalance these major issues for companies. That being said, mobile strategies are highly specialized from business to business, so the Windows Phone certainly deserves consideration. In the rapidly changing mobile marketplace, things may be very different even a few months from now.
What is your take on the Windows Phone as a primary business device? Does it provide any functionality that cannot be found in the more popular iOS and Android operating systems?
Curt Finch is the CEO of Journyx. Founded in 1996, Journyx automates payroll, billing and cost accounting while easing management of employee time and expenses, and provides confidence that all resources are utilized correctly and completely. …